In the radio industry, we must be able to react quickly when there are sudden changes. We collect so much important information, but at present there are only a few of us who can produce additional analysis and reports. Leveraging SPSS WebApp will accelerate this delivery of information and make it more readily available to a larger number of users. The appeal in using SPSS WebApp is that it is based on SPSSŪ analytics and contains all of its great data mining capabilities. The customization will ensure that the data mining, cross-tabbing and filtering in SPSS WebApp will be much easier than anything our end users have ever had before.
David Kidd
General Manager of Entertainment Research
Austereo
The flexibility of the SPSS WebApp architecture makes it adaptable to specific user needs. Gallup has long been an advocate of providing the right tool to the right user, and SPSS WebApp fits in perfectly with this goal.
Eldin Ehrlich
System engineer
Gallup
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