If you're like many telecommunications organizations, you may already be conducting surveys to gauge your customers' opinions. Or perhaps you've considered doing so, but have not implemented them yet. Either way, SPSS Inc. has a variety of options to help you with effective market assessment and testing.
With SPSS' solutions for market assessment and testing, you can easily create surveys, collect data, analyze data, and deploy results throughout your organization. These solutions enable you to collect information through a variety of methods, including:
One tactic your company can use to minimize customer churn is to survey customers as they leave your company. Customer service representatives can conduct "exit interviews" with customers when they cancel their service. Or you could e-mail surveys to customers upon their departure. With data collected and analyzed from these market assessment surveys, your company can understand more about the behaviors and attitudes that lead to churn, and take action to increase customer retention.
You can conduct periodic surveys, obtaining data that can help you:
If your organization translates surveys for use in other markets, you can be confident surveys created with SPSS software will incorporate the same standards as the original survey. SPSS' market assessment and testing solutions support surveys in any of the world's languages, including those with double-byte characters, such as Chinese, Japanese, and Korean, and languages that read from right to left.
SPSS' solutions for market assessment and testing are highly customizable. This enables you to easily incorporate SPSS solutions into your own processes and technology, including existing data entry software.
For a comprehensive assessment of your market assessment and testing needs, contact an SPSS representative today.