New products keep customers interested—but retailers need more than good instincts to develop successful products. Creating and launching profitable products and services requires a thorough understanding of customers and the market.
SPSS Inc. predictive analytics applications enable retailers to know, for example, which product attributes matter most to customers, and to identify areas of product need.
With predictive insight, retailers can:
For example, Whitbread, a leading U.K. leisure company, builds marketing and advertising strategies for new products around customer perceptions of product attributes and brand personalities.
To learn more about SPSS Inc. solutions for product development, contact an SPSS Sales Representative today.