What's key to successful retail expansion? Location, location, location. Retailers know that good store sites are critical to ensuring a healthy revenue stream. SPSS Inc. predictive analytics applications enable retailers to select the right store locations-and design effective interior layouts as well.
Retailers use this predictive insight to:
For example, a leading U.S. fabric and crafts supplier redesigned its store interiors according to products that were purchased together. Herlitz, a German office products manufacturer, used a combination of point-of-sale data and demographic information to identify the best products for each store, and create the most effective interior flow and layout.
To learn more about SPSS Inc. solutions for location analysis, contact an SPSS Sales Representative today.