Retailers that understand who their best customers are—and how to satisfy them—have an edge over the competition. SPSS solutions enable retailers to maintain long-term profitability by understanding their customers' needs, preferences, and habits over time.
This deep customer understanding enables retailers to:
For example, Sofmap Ltd., one of Japan's top personal computer and software retailers, tripled its online revenue by offering targeted recommendations. A major U.S. office supply retailer is using SPSS solutions to improve its direct mail, online, and call center campaigns by creating a unified, multichannel view of its customers. GUS Home Shopping, the U.K.'s second-largest retailer, improved customer satisfaction by ensuring that high-demand products were always in stock.