Opportunities for increasing the lifetime value of your customers are occurring at various channels throughout your organization at this very moment. In U.S. banks, approximately 75 percent of customer contacts are face-to-face, at a cost of $1.00 per interaction. Those customer interaction costs add up to billions of dollars every year. Leading financial services firms are capitalizing on points of interaction from their branch offices to their call center using predictive analytics-transforming cost centers into profit centers.
HSBC Bank USA uses SPSS predictive analytics to know what its customers value. This enabled the bank to predict customer needs and boost sales by up to 50 percent. By targeting customers more accurately, HSBC not only uncovers the most promising prospects for a particular product, it also saves money by not contacting those customers who do not fit the predictive profile.
Every customer contact presents a unique opportunity to maximize customer lifetime value. SPSS customer growth solutions help financial services companies grow customer relationships through cross-selling and up-selling with real-time predictive analytics. Address the most daunting challenges to increasing the value of customer interactions—know which cross-sell and up-sell offers provide the highest mutual value and apply that insight to interactions across your organization.
Increase customer value with the predictive intelligence to know what products and services customers care about. Apply deeper analysis to your daily business operations to uncover complex purchasing behavior and seize sales opportunities occurring at every channel from your branch office to your Web site. SPSS predictive analytics enable your points of customer interaction to act on the best sales opportunities in real time by integrating predictive models within your existing applications—comparing live customer data with the models to recommend the optimal offers. Empower customer touchpoints to know which offerings combine the greatest value to the organization with the greatest likelihood of customer acceptance—and act upon that insight in real time.
Contact SPSS sales to learn how predictive analytics can deliver rapid return on investment for your organization.