Is your office tasked with meeting aggressive fundraising goals while reducing the cost of marketing campaigns? SPSS predictive analytics can help. Predictive analytics gives you the ability to collect donor information, discover patterns and make connections—even across disparate datasets. So you can make the most of the insight that lies in your data and indicates your donors’ potential and propensity to give. You’ll know which donors are most likely to respond, and which channels or forms of solicitation will be most effective.
Additionally, by capturing information on constituents’ attitudes and preferences, advancement offices can improve the targeting of campaigns so prospects are only involved in campaigns that are relevant to them. In this way, predictive analytics helps colleges and universities connect with their alumni and other constituents, generating goodwill towards your school’s brand, solidifying relationships, and helping to grow your endowment of monetary funds, physical capital, and personal time given by engaged donors.
SPSS survey research tools give your institution the ability to collect and manage data that helps you understand donor attitudes, preferences, and values.
SPSS statistical tools help institutions to manage the analytical process—from planning to data management to analysis and sharing results. These tools enable schools to construct gift pyramids and segment prospects to improve campaign targeting.
SPSS data mining tools allow you to access and find hidden patterns in fragmented data from a wide variety of sources, including text, databases, and the Web, allowing you to gain better understanding of your prospects’ behavior to predict who among them is most likely to give and at what level, what factors lead to major gift-giving, and much more.
SPSS predictive applications help your advancement office to combine business rules with data mining insight about who is most likely to give, when, and at what level to optimize your campaigns. Employing predictive analytics in this way can help schools to make the right ask, to the right prospect, at the right time, in the right way.
For a comprehensive assessment of your advancement needs, contact an SPSS representative today.
William Jewell College- Watch this video case study to hear more about how William Jewell College’s Office of Advancement has used SPSS software to cut costs by improving prospect identification, optimize where the advancement staff spends their time, and ultimately, increase annual giving.
UNICEF- Working with Ogilvy and Mather, UNICEF used SPSS’ Clementine to better segment donors and target campaigns—resulting in an 80% increase in response rates.
To learn more about how SPSS solutions can make your institution more effective in achieving its fundraising goals, contact your SPSS salesperson.
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