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The Case for Real Time Marketing

 

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  • Olympia Conference Centre

    Tuesday 1st March 2005

    Are any of the following a major concern for your organisation?

    • Spending more and more on marketing campaigns with less and less return.
    • You know who your customers are and what they have done but you don’t know what they think.
    • Issues of privacy and preference are making it harder and harder to get your marketing through to your customers.

    If any of these issues sound familiar then you need to attend this 1 day conference to find out how to solve these problems and improve the business performance of your organisation.

    Featuring keynote speaker: Mr Don Peppers

    Author, CRM visionary and founder of Peppers & Rogers Group.
    Will be presenting exclusively at this conference - “Using Real Time Marketing to Achieve a Return on Investment”


    Marketing, as we know it, is undergoing fundamental and necessary change. Conventional mass marketing approaches like sending the same offer to many or all customers at the same time through so many channels, is less and less effective. This means that marketers must be able to anticipate what customers will want, when they will want it and through which channel in order to stay competitive, keep marketing costs under control and increase revenues. You can find out how to do this by attending this conference. To download the conference brochure please click here.

    Why you should attend?

    • To hear the latest trends in using predictive analytics to improve your marketing attend this premier Predictive Analytics event.
    • Hear our keynote industry speaker and CRM expert, Don Peppers, introduce the case for Real Time Marketing in gaining a real return on your customers and marketing strategy
    • This is the premier Predictive Analytics event of 2005. SPSS is the leader in providing Predictive Analytics capabilities. Don’t miss the opportunity to hear about the new generation of applications which will help you in you increase the profitability of your customer focused activities
    • Meet thought leaders from the SPSS global management team including CEO Jack Noonan
    • Hear case study presentations from SPSS customers and learn from your peers how they are getting tangible results and a return on their technology and data investment to improve their business processes
    • Keep up to date with the leading-edge technology that will drive your business forward
    • Put your questions to the Predictive Analytics experts
    • See for yourself the value of investing in and implementing Real Time Marketing capabilities

    Visit the SPSS Predictive Analytics Summit to:

    • Gain insights on predictive analytics from industry visionaries
    • Meet international thought leaders from SPSS
    • Gather information on real world success stories from leading organisations
    • Understand the value of investing in and implementing real time marketing applications

    Register here

    Information

  • Real Time Marketing Main Page
  • Speakers
  • Agenda
  • Venue
  • Presentations

    Useful Downloads

  • Venue Location Map

    Who Should Attend
  • - Chief Executive Officers
  • - Chief Operation Officers
  • - CRM Specialists
  • - Marketing Intelligence Manager/Director
  • - Marketing Specialists
  • - Call Centre Executives
  • All other senior professionals with an interest in solving critical business challenges through Predictive Analytics


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