 |
|
|
| |
|
Contact SPSS UK
SPSS UK Homepage
Buy SPSS Software On-line
|
|
Agenda
| 09.00 |
Registration with
refreshments and networking with your peers, our sponsors and SPSS survey
research experts |
| |
| 09.45 |
Introduction and Welcome |
| 10.00 |
Mr
Jack Noonan, President and Chief Executive Officer- SPSS Inc
"Predictive Analytics Definition and context" |
| |
| 10.30 |
Keynote
Speaker - Mr Don Peppers
"One to One Marketing
and Return on Customer" |
| |
| 11.30 |
Break |
| 12.00 |
Colin
Shearer, VP Customer Analytics - SPSS Inc.
"A
360 degree view of the Customer" |
| |
| 12.45 |
Lunch |
| 13.45 |
Marcel Holsheimer,
VP Vertical Marketing - SPSS Inc.
"Marketing
in Real Time – A Return on your Predictive Analytics Investment" |
| |
| 14.30 |
Ksenija Krunic,
Principal Engineer - Verizon Wireless
“How
to maximize your ROI: Power of Predictive Modeling & CRM”
Integrating CRM techniques with predictive models built from customer
data has proven very effective in preserving Verizon Wireless' customer
base. The methods used and experience gained through the project will be
presented providing invaluable insight for attendees who are involved in
similar challenges
|
| |
| |
| |
| |
| |
| 15.00 |
Q & A Session |
| 15.30 |
Close |
|
|
|
|
