Personal interviewing often results in higher response rates. Yet paper questionnaires can be inefficient and make poor use of the interviewees' time. Tablet PCs are transforming data collection—extending the mobility and practicality of computer-assisted personal interviewing (CAPI).
Dimensions Tablet Interviewing solutions help organizations like Greenwich Associates optimize their personal interviewing processes using tablet PCs and industry-leading SPSS Dimensions data collection technology. These tablet CAPI solutions tailor Dimensions capabilities to leverage the tablet PC form factor and fit existing systems—delivering more accurate insight to decision makers in less time.
Tablet PCs are transforming face-to-face data collection with truly personal CAPI—improving both interviews and the responses they generate. Dimensions Tablet Interviewing helps interviewers maintain the flow of conversations by enabling them to start and stop interviews or dynamically jump to different questions without the need to shuffle papers.
Rather than collecting answers from respondents on paper using clipboards and then entering data later, Dimensions Tablet Interviewing uses tablet PCs to collect responses directly into a centralized interview management server. Data is captured electronically, ensuring "clean" data through real-time validation and logic checks. Unlike paper surveys, tablet PCs only present relevant questions, based on known factors and previously entered responses—improving data quality while minimizing interview time.
Electronically captured data is uploaded from tablet PCs to the central interview management server, to be integrated and analyzed in near real-time, eliminating the data entry and error correction process phases of paper interviewing. This helps organizations reduce their personal interviewing process to as few as three steps when conducted with wireless tablets—upload interviews, conduct interviews, and analyze results. "Disconnected" tablet PCs only add two simple server- synchronization steps before and after interviews are conducted.
Many CAPI solutions offered today are unidirectional; data is only sent from tablet PCs to a central location. Dimensions Tablet Interviewing improves field management with bidirectional data transmission between tablet PCs and the server—enabling new information to be sent to tablets throughout the interview process and case data to be returned to the server.
Predictive Analytics
can make your organization
more
successful
Key Products and Services
Resources
Buy
Demos and Downloads
