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Dimensions™ Service Bureau
Frequently Asked Questions
What are the benefits of online research?
Online research offers greater access and a substantial time and cost savings over phone, in-person, and mail data collection methods. You can also more quickly receive results with online research.
What sample sizes do you recommend?
You can collect any desired sample size (based on costs and timing parameters). We recommend, however, that you use sample sizes of 1,000 to 1,500 due to the greater cost and timing efficiencies realized when using larger sample sizes. Additionally, larger sample sizes result in more robust datasets for analysis.
Will the quality of graphics accurately represent my concept, product, or advertising?
With the assistance of several major clients who extensively use graphics in their online research, SPSS has spent the past two years developing “best-in-class” graphic capabilities. We continue to invest in R&D in this area to ensure we maintain our high-quality standards. A caveat: graphics quality largely depends on the original image and the end-user’s equipment.
What are some of the financial benefits that online surveys offer?
Typically, savings can be up to 50 percent in online data collection versus traditional methods. Savings are in part because online surveys do not have the printing, mailing, interview, or data entry costs associated with telephone and paper surveys.
How long does it take to conduct an online survey?
As with all quantitative research, timing depends on many variables. Most projects, however, can be completed in less time than it takes to conduct phone, in-person, and mail studies.
What software do you use to conduct online surveys?
We use powerful survey tools based on SPSS Dimensions technology,
a full-service platform that supports the entire survey research process. In
particular, we use mrInterview,
advanced software for online survey creation. mrInterview also gives you the
ability to view your survey data in real time.
Do you have the ability to conduct multilingual surveys?
Yes. We can develop questionnaires incorporating more than one language—including Chinese, Japanese, and other double-byte languages.
My survey is very long. Can respondents take a break and then return to complete the survey at a later time?
Yes. Respondents can log off of a survey, log in again, and return to the survey at the exact page where they left off. This enables respondents to finish the survey at their leisure and helps improve completion rates.
What kind of experience does your staff have with survey research and online surveys?
Our staff has numerous years of professional research experience from both the client and supplier perspectives. Staff members have experience programming a wide range of online survey projects, including:
- Concept/brand testing
- Conjoint studies
- Profiling and segmentation
- Web site evaluations
- Customer satisfaction
- Brand image, awareness, and usage
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- Commercial/TV program testing
- Print ad testing
- Multimedia evaluations
- Tracking studies
- Forecasting
- Business-to-consumer/
business-to-business studies
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Can we prevent respondents from submitting a page if they haven’t answered all the questions?
Yes.
Do you have a question or survey template library we can access? Can we customize it?
Our Services group can help you build—and customize—a template library.
Can you program any advanced statistical techniques that require a dynamic/fluid survey experience?
Yes. We currently offer discrete choice modeling, a type of conjoint analysis.
Can we view the results of our survey as the responses come in? How much does this cost?
Yes. Our online reporting tool, Survey Results, enables you to
view survey data in real time through a secure Web site.
This service is provided free of charge with Dimensions Service Bureau projects.
Can we have some preliminary crosstabs? How much does this cost?
You can run frequencies, filters, and crosstabs on survey data in real-time. We provide this service free of charge.
Can I use my own sample?
Yes. You may use your own sample or bring sample from another provider. Additionally,
we have experience in working with a variety of sample providers and are able
to assist you in your choice.
Do you have an ASP?
Yes. Dimensions ASP (application service provider) provides the infrastructure
(directly or indirectly) and software for you to access through a browser-based
connection.
Which of the following capabilities do you offer?
| Scenario | Answer |
| Create quota groups | Yes |
| Enable a start and re-start function |
Yes |
| Program complex skip patterns |
Yes |
| Set parameters around numeric entries |
Yes |
| Rotate questions or a specific group of questions |
Yes |
| Rotate answers or choices in a question |
Yes |
| Rotate answers in the same order previously rotated or displayed |
Yes |
| Insert the answer to the previous question into another question |
Yes |
| Rank order items and prevent duplicate ratings |
Yes |
| Display a constant sum |
Yes |
| Display pictures in a question |
Yes |
| Display answers and choices horizontally and vertically |
Yes |
| Play audio and video as part of the survey |
Yes |
| Prevent respondents from going to a previously submitted page |
Yes |
| Prevent multiple entries by the same respondent |
Yes |
| Use your custom “look and feel” or branding |
Yes |
| Create unique hyperlinks for each respondent |
Yes |
| Ensure security through password protection |
Yes |
| Program custom error messages |
Yes |
| Program surveys in non-English languages |
Yes |
Interested in requesting
a bid? Click here to contact
us or request a quote.
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