Adrian Carr – Reaching Far and Wide with Predictive Analytics

 

 

Tom Davenport’s Keynote: Competing on Analytics - The New Science of Winning

 

Simon Edwards from HBOS BankWest – It Pays to Listen to Your Customers: An Enterprise Feedback Management Success Story

 

Sephora – Driving CRM and Customer Loyalty with Data Mining

 

Keynote Panel – Pascal Boulard from La Tribune

 

Richard Vehroeff, Center Parcs Europe
"Even if a predictive analytics project is an investment, it's ROI is obvious and measurable from the first operation."

 

Federico Cesconi, CableCom
"We've change the focus of our strategy thanks to predictive analytics"
"Be prepared to face success. Be prepared to anticipate the consequences. Build scalable projects. At CableCom, Churn rate moved from 19 to 2%"

 

Rebecca Wettemann, Nucleus Research
"Pick one business problem. Build a project. You'll see how predictive analytics will impact your organization. Then, think about the next project..."

 

Michael Adam, SAP
"For finance, being able to evaluate risks is a key issue beyound financial regulation (Basel2, SOX ...). Predictive analytics is the solution to measure risks and make the right decisions in order to insure companies' capital"

Jack Noonan, SPSS CEO
"Predictive analytics is a journey. If you implement it step by step, it'll be a great journey for your organization."

"As a conclusion, each project should be short, the journey is forever."

 

Neil Hartley, SPSS, Country Manager UK – Predictive Marketing: Maximising Customer Lifetime Value

 

Ben Day, head of marketing Control of SAGA Group Ltd.

 

David Williamson, SPSS, Country Manager, Southern Europe – CRM Optimisation: A Direct Marketing Case Study

 

Nebahat Donmez, Vodafone Netherlands – Segmenting Pre-pay Customers in a Highly Competitive and Saturated Market

 

Jose Luis Martin Ramos, Guardia Civil – Utilising Statistical Analysis at the Spanish Civil Guard
"CSI:Miami or NUMB3RS haven't invented anything!"

 

Bjorn Conrad, Aida – Marketing Optimisation at AIDA – building up internal analytical know how is critical