Agenda Overview
Download FINAL DAY
PLANNER
Download FINAL PROGRAM
Sunday 13 May
13:00 – 17:00 |
Optional pre-conference training: |
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19:00 - 21:00 |
Registration and Welcome Reception |
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Monday 14 May
07:00-09:00 |
Registration, Expo Hall open |
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09:00-09:30 |
Welcome - Adrian Carr, SPSS Inc. |
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09:30-10:00 |
Keynote - Reaching Far and Wide with Predictive Analytics |
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10:00-11:00 |
Keynote Speaker - Tom Davenport, Competing on Analytics: The New Science of Winning |
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11:00-11:30 |
Break |
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11:30-12:15 |
Breakout Session 1 |
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Marketing Optimisation at AIDA |
Pushing SPSS Output to the Corporate Intranet ASAP: An American Airlines
Success Story |
Improved Clustering Using Simple
Ranks |
Utilising Statistical Analysis at the Spanish Civil Guard |
SPSS Inc.'s Long Term Product Vision |
Modeling of retail behaviour: Basel
II IRB with Clementine Ondřej Háva |
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12:15-13:30 |
Lunch |
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13:30-14:15 |
Breakout Session 2 |
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CRM Optimisation: |
Commercial Insight in Action at Debenhams: Styling the Nation
through Clementine |
Championing the Voice of the Customer within the Predictive Enterprise |
How SPSS Improved the Monitoring of Government Health Targets
in Scotland Gillian McPhillips |
The Predictive Enterprise: From Vision to ROI Erick Brethenoux |
Dimensions Author: A new way of building
surveys |
14:30-15:15 |
Breakout Session 3 |
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Optimising
Product Planning through Online Surveys |
Segmenting Pre-pay Customers in a Highly Competitive and Saturated
Marketing |
What’s
New in SPSS 16.0?
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Optimising
Direct Marketing to Decrease Churn in Competitive Fundraising
Markets |
How Can Data Mining Help Improve my Business? |
Using Clementine to Gain Commercial Advantage from Information
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15:15-15:45 |
Break |
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15:45-16:30 |
Breakout Session 4 |
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Introduction to Clementine
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Customer Lifecycle Marketing:
Identifying At-Risk Customers |
Introduction to Programmability in SPSS
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Surveying Customers on the Move |
A
Flood of Predictions: Using Data Mining to Manage Risk |
Introduction to SPSS Text Analysis for Surveys
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20:00-23:00 |
Zofin Palace Reception |
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Tuesday 15 May
09:00-10:15 |
Keynote Panel Discussion - The Predictive Enterprise Inside-Out |
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10:15-10:45 |
Break |
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10:45-11:30 |
Breakout Session 5 |
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Customer Feedback Management
and the Predictive Analytics Platform |
Using
Predictive Analytics to Improve Customer Interactions and Increase
Profits |
What’s
New in Clementine 11.0?
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Using Data Mining to Optimise Customer Marketing |
Text
Analytics Trend: Toward a Multi, Multi, Multi World! |
Improving
Business and Financial KPIs with Data Mining |
11:45-12:30 |
Breakout Session 6 |
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Enhancing quality of non-stable production processes |
Driving CRM, Customer Loyalty with
Data Mining Valérie Blanchet |
How Can I Hear the Voice of My Customer?
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In Control - From Reassurance to Neighbourhood Policing |
Best Practices: Inbound and Outbound Marketing |
From
daily production to realised
vision: The use of Dimensions at Interview-NSS Martin Wertwijn |
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12:30-13:30 |
Lunch |
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13:30-14:15 |
Breakout Session 7 |
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It
Pays to Listen to Your Customers: An
Enterprise Feedback Management Success Story |
Data Mining in an International Context Luc Boeke |
GGRAPH and Python |
Increase
Marketing Profit with Predictive Analytics |
It’s No Game: Customer
Knowledge Makes for Better Predictive Marketing |
What’s
New in Text Mining for Clementine 5.0? Eric Martin |
14:30-15:15 |
Breakout Session 8 |
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Optimising Product Planning through Online Surveys |
Maximising Customer Lifetime Value Through Predictive Marketing
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Managing the Predictive Enterprise Today and Tomorrow
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Minimising
Property Costs: Making Best Use of Available Space |
Turning Data Mining Results into Dynamic Dashboards |
Special Breakout
Session for Market Research |
15:30-16:30 |
Closing Reception and Insight Award |
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Wednesday 16 May
9:00–16:00 |
Optional post-conference |
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