Breakout Sessions

See and hear about the latest developments and trends in survey and market research. Discover best practices from Market Research Professionals and learn how they are streamlining and maximizing efficiency at every step of the research process - from Authoring to data collection and analysis to reporting, allowing them to add more value and discover deeper insight.

Breakout Sessions 2008

• Marketing
  Hear how today’s leading organisations harness the power of knowledge about their customers to maximise the value they generate. Find out how CRM and marketing departments can benefit from predictive analytics to increase marketing productivity and efficiency, reduce costs and generate a higher return on investment.
  
  
• Customer Management
  Don’t miss these sessions to learn more about how to profile customers, define customer segments and perform basket analysis to uncover buying patterns. Included in this track are sessions that show how organisations can combine these results with demographic data to determine the most effective cross-sell or up-sell offers. See how businesses prevent churn, increase retention and become more successful.
  
  
• Managing Risk and Loss Prevention
  Every year, businesses and government agencies lose hundreds of millions as a result of fraudulent activities. Businesses also wrestle with the challenges and potential revenue losses associated with bringing on high-risk customers. Identifying risk and preventing losses are critically important to both private and public-sector organisations, and in this track you can find out how SPSS’ customers tackled these problems and minimised their exposure to risk and loss.
  
  
• Market Research
  See and hear about the latest developments and trends in survey and market research. At these sessions you can find about best practices from market research professionals, and learn how they are streamlining marketing processes and maximising efficiency at every step of the research process – from authoring to data collection, from analysis to reporting – allowing them to add more value and discover deeper insights.
  
  
• Public Sector
  Anyone working in a government agency or an academic institution will want to attend these sessions. Explore how other organisations benefit from Predictive Analytics solutions for statistical analysis, data and text mining, programme feedback management and many other purposes.
  
  
• Analysis and Reporting
  More than 250,000 organisations worldwide use SPSS statistical software. This is your chance to see how leading bodies use SPSS and its extension modules every day to carry out clustering, modeling and dozens of other types of data analysis easily and effectively.
  
  
• Looking ahead with SPSS