Breakout Sessions
Featuring the latest trends and best practices in predictive analytics, European Directions 2010, will offer more than 50 breakout sessions across the four specialized tracks described below.
Analytic Deployment
Learn how your organisation can integrate analytical results with operational systems — improving business processes and ensuring that decision-makers have the right information at the right time. Hear how organisations incorporate predictive analytics into key business processes and directly into front-line operations, including campaign management systems and call centers.
Statistics, Visualisation and Reporting
Find out how visionary organisations in business, government and academia are using an integrated suite of statistical software to analyze data and deliver insights easily and efficiently. You'll learn about the latest enhancements — including how you can create compelling visualisations and optimise report delivery to guide decision-making.
Predictive Modeling
Learn how organisations create highly effective predictive models that can be integrated into daily operations and business processes. See how you can leverage data mining and text mining to build richer models that provide clearer insight into business conditions. You'll also hear the latest techniques for testing, managing and deploying models to improve the effectiveness of marketing campaigns, increase customer satisfaction, boost revenue, minimise risk and more.
Data Collection and Market Research
See the innovative strategies that market research and commercial organisations, government agencies, educational institutions and others are using to gain deeper insights into the opinions, preferences and behaviour of customers, partners, employees, constituents, students and other key stakeholders. Discover the best practices to follow to optimise and accelerate the entire survey research lifecycle, including survey authoring, data collection, analysis and reporting, within a secure, centralised framework.