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Predictive Analysis at SAP
John MacGregor
Product Management Director
Business Objects, an SAP company
UK
Michael Adam
Director, Solution Management
SAP
Germany
Traditionally, Business Intelligence (BI) has been concerned with reviewing historical data and monitoring current data. However, to truly contribute to decision making it must supply a predictive dimension. This presentation showed how SAP, Business Objects and SPSS have combined to deliver a unique solution to meet the requirements of data analysts plus, importantly, BI end users (even casual or novice BI end users).
At this session, attendees also learnt about:
- Specific examples of Predictive Analytics for banking within SAP Bank Analyzer
- The details of strategic partnership between Business Objects and SPSS.
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BI and Predictive Analytics: enhancing and extending the promise
Carol Martin
Director, Market Development
Cognos, an IBM company
Canada
As a result of the integration between Cognos’ powerful performance solutions and SPSS’ Predictive Analytics technology, Cognos and SPSS customers can now monitor and analyse their historical and current performances as well as forecast and predict their future performances.
In this session, Cognos talked about how to extend the value of predictive analytics to decision-makers across an enterprise by leveraging existing Cognos or SPSS investment, using the power of the combined relationship to more rapidly and confidently anticipate and respond to changes in market conditions, risks and customer behaviour.
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