Turbo-charge your business by injecting powerful predictive analytics into your core processes. Know what offers to give your customers, control operational risk and potential fraud, and improve all your interactions with customers using SPSS Decision Management Tools.

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$1.8 million in additional revenue
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20% increase in customer profitability
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Reduced payments on fraudulent claims
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SPSS Event Builder
Many organizations use predictive analytics to target prospects for marketing campaigns. As volume increases, it can be challenging to ensure that campaigns reach the most responsive and profitable customers – without violating contact restrictions.
Event Builder helps you execute multiple campaigns efficiently and profitably. Users can combine predictive models created by analysts with business logic and optimization techniques to determine the best channel, offer, and message for each customer.
Design Effective Campaign Strategies
- Select the criteria to include or exclude customers in each campaign based on rules or predictive models
- Define allocations for channels, offers, messages or actions and assign to each campaign
- Define prioritizations and optimization goals based on objectives and constraints
Optimize Your Results
- View expected counts
- Manually adjust constraints and allocations, view results with and without constraints applied
- Automate allocations based powerful optimization algorithms
Deploy Results
- Create planning reports
- Deploy lists to database or file system
SPSS Interaction Builder
Your inbound customer interactions have tremendous potential to generate sales and retain at-risk clients – especially if you can optimize decisions and provide intelligent, real-time recommendations on the best actions to take and when to take them.
Using a combination of business rules, predictive models, and other customer information, Interaction Builder drives profitable customer decisions during call center conversations, Web site visits, point-of-sale interactions or ATM transactions.
Build Profitable Inbound Campaigns
- Define customer segments and actions for different segments of customers
- Use a combination of historical data and information entered during the real time interaction to choose the best action
- Base the recommendation on set of actions, predicted customer behavior and potential value and other business criteria.
Simulate the Effectiveness of Real Time Recommendations
Deploy recommendations in real time
SPSS Risk Control Builder
Real-time risk assessment can help you make confident decisions that balance your commitment to customer satisfaction with your need to reduce costs and minimize your organization’s exposure to risk.
Risk Control Builder is a powerful tool that helps you assess risk and make better decision during critical business processes - integrated with your systems and processes to evaluate risk in real time.
Manage Risk With Every Decision
- Combine business rules with the results of predicted behavior to determine the optimal assessment
Simulate the Impact of Each Risk Assessment
Recommend the Best Options in Real Time
SPSS Decision Management Tools Training
Harness the power of predictive analytics by enrolling in a training program from SPSS, an IBM Company. You have three options to choose from:
- Self-paced e-learning: a flexible program with the freedom to learn on your schedule (WBT)
- Live e-learning: train online and in real time with an SPSS instructor (i-WBT)
- Live instructor training: group or individual one-on-one sessions available (Live)
Event Builder Training Courses
- Introduction to SPSS Event Builder
Gain hands-on experience of SPSS Event Builder software by designing and optimizing multiple campaigns based on your own business measures.
- System Management Analytical Server
This course covers the installation, configuration and management of both the Analytical Server and the Event Server. These servers are part of the SPSS Model Builder and SPSS Event Builder solutions.
Interaction Builder Training Courses
- Real-Time Interaction Management
This two-day course covers the necessary insights and skills for using SPSS Interaction Builder. After this course you will be able to understand and define a unified customer view for a single and consistent view of the customer, serving both predictive and interaction purposes.
- System Management Real-Time Server
Learn how to install, configure and manage Real Time Server, SPSS Inc's decisioning server in SPSS Interaction Builder and SPSS Risk Control Builder.
Risk Control Builder Training Courses
- Real Time Risk Management
Learn how to use SPSS Risk Control Builder in the Claim Handling process and the Special Investigation process to distinguish between claims to be settled right away due to low likelihood of fraud, and claims that should definitely be sent to the Special Investigation Unit because of high fraud risk.
- System Management Real-Time Server
Learn how to install, configure and manage Real Time Server, SPSS Inc's decisioning server in SPSS Interaction Builder and SPSS Risk Control Builder.