We recognize that information technology (IT) expertise is often taken up with typing questions, responses, and brand lists. Your researchers spend time with IT staff, explaining client requirements for questionnaire design and analysis.
If the researchers know how the questionnaire and results should be formatted, Quanquest enables them to design the survey. The workflow is streamlined, the bottlenecks reduced, and the IT department is free to concentrate on other—often more complex—areas of the research process.
With Quanquest, anyone can design the survey. You can create questions, define complicated routing, set up grid or battery questions, and even apply rotation or randomization to answer sets or questions. Simply select the required item from a menu and customize it by adding the text. Quanquest automatically produces a CATI, CAPI, or Web questionnaire script or a paper questionnaire for traditional face-to-face interviewing.
Before interviewing, you can design the requirements for analysis. Select the questions you want to analyze, even specifying which mean scores to calculate. This is output automatically in the Quantum specifications for your printed tables or Quanvert database—all you have to do is pass these files to DP staff and they’re ready for processing.
Select the channel you want to use—mail, phone, Web, or face-to-face—and the scripts or paper questionnaires are produced automatically. Even if the same questionnaire is used for paper and Web interviewing, you only design it once in Quanquest. Select the interviewing channel from the menu, and Quanquest produces a paper questionnaire in Microsoft® Word and a script for data collection. We provide a selection of questionnaire looks to choose from, or you can create your own.
If you have a regularly scheduled survey, you still only have to design it once. Then save the whole survey to an archive, or just certain questions, brand lists, interviewer instructions, routing or logic checks.
Regular surveys often change over time. Design the survey in the way you want, and leave Quanquest to keep track of these changes. Quanquest removes the need for manual intervention, making your whole process more efficient.
All the researcher has to do is design the survey in one language. Translators’ skills are in languages, not market research or Quanquest, so we’ve designed a special tool in IBM SPSS Data Collection Author called the Translation Utility. It presents just the question and response texts, without survey logic, and all the translator has to do is translate. Translated texts are carried right through from interviewing to analysis. You can save all texts in all languages in your archives for future use.
Quanquest is customizable, leaving you in control of the types of surveys that your users can design. Specify that all surveys include a certain set of demographic questions in your house style, or use a standard introduction and closing statement that is tamper-proof. In addition, you can customize Quanquest to deal with a customer who insists on tables in a particular font, for example.