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Nucleus Research Finds SPSS PredictiveMarketing Customers Realize Positive Returns

In-depth Evaluation Report Shows How Companies Can Improve Marketing ROI With Predictive Analytics

Wellesley, MA, 04/18/06 —

Nucleus Research, a global provider of IT research and advisory services, today announced the results of an independent analysis of PredictiveMarketing solutions from SPSS Inc. (NASDAQ: SPSS). The study, published today and titled, "Evaluation Report: SPSS PredictiveMarketing," identified key areas where PredictiveMarketing customers achieve returns.

In its report, Nucleus Research identified key benefits from predictive analytics including more precise targeting of marketing campaigns, reduced mailing costs and increased staff productivity. Nucleus Research discovered many customers are looking to predictive analytics as a way to mine existing data to better understand and predict the behavior of customers.

Key findings include:

"Traditionally, companies associate predictive analytics applications with a team of statisticians and a lot of time and investment in building complicated models," said Rebecca Wettemann, vice president of research at Nucleus Research. "In contrast, PredictiveMarketing enabled business users to rapidly deploy and leverage predictive analytics for real top-line business improvements."

The full report, entitled "Evaluation Report: SPSS PredictiveMarketing," is available at www.NucleusResearch.com .

About Nucleus Research

Nucleus Research is a global provider of IT advisory and research services that provides CFOs, CIOs and their staffs with the real-world information they need to maximize the business returns from their technology investments. Its analysts blend financial analysis and case-based investigations with comprehensive technology expertise to deliver factual return-on-investment (ROI) data to organizations worldwide. The company uses an uncompromising set of processes and tools to evaluate the financial return on IT assets and is the only firm to gain certification by the National Association of State Boards of Accountancy. Nucleus Research has analyst experts across the entire enterprise software and hardware space and provides clients with ongoing advice to help with both short-term technology decisions and long-term strategic plans. For more information, visit www.NucleusResearch.com.