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Business Intelligence award given to SPSS and American Century Investments

Data mining leader and financial giant honored in 1999 World Class Solution
CHICAGO -- Sept. 7, 1999 -- Who has the best analytic application for 1999? DM Review magazine says SPSS Inc. (Nasdaq: SPSS) and American Century Investments do, as they selected the two companies as winners of the 1999 World Class Solution award. The award was granted based on American Century's implementation of a closed-loop decision support system designed with SPSS products. ACI secured a competitive edge by using SPSS and Clementine software to transform customer insight into actionable decision-making information.

 

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According to DM Review, "These world class implementations represent some of the most strategic initiatives in the business intelligence and data warehousing industry." Winners and judges will be highlighted in the September 1999 issue of DM Review.

"In order to better serve our customers and grow our competitive position, we had to better understand the needs of both our current and potential customers in the financial arena," said Stephen Cole, assistant director for research and development for American Century. "We solved this problem and in the process moved closer to the one-to-one customer relationship we sought. Being recognized for excellence is always gratifying, but we at American Century expect excellence from ourselves and from the association we form in consulting and analytic applications. The SPSS and Clementine software was our choice in analytics, and SPSS Consulting helped us reach our goal."

"We are proud to share this award with American Century, a premier account for SPSS," said SPSS Inc. President and CEO Jack Noonan "Their use of our analytical data mining solutions has transformed volumes of historical data into useful decision making information - and in turn, American Century has developed an outstanding customer program. It's widely known that the key to success in business today is understanding customer behavior - and SPSS will continue to develop products and provide services that help companies like American Century meet their CRM goals."

Both SPSS and Clementine products are used throughout the world to help people make more informed decisions that can positively impact their company's bottom line. The company's flagship data analysis product, SPSS features powerful statistical techniques and dynamic, interactive graphs. Clementine was the first enterprise-strength data mining product aimed at business users and is consistently acknowledged by users and analysts as the leading visual rapid modeling environment for data mining.

"SPSS continues to exceed expectations in the area of data mining and analytic applications which is truly exemplified by the World Class Solution Award," said Ron Powell, publisher of DM Review.

Company information
SPSS Inc. is a leader in business intelligence, especially data mining, as well as three vertical markets: survey/market research, quality improvement and scientific research. SPSS products and services transform organizations by helping users leverage information to improve processes that increase revenues and reduce costs. Today, more than 250,000 organizations use SPSS software to create and distribute information for better decision making.

Founded in 1968, SPSS has been a leader in data analysis for more than three decades. SPSS has won the following awards: named No. 28 in DM Review's Data Warehouse Top 100; placed No. 23 on the 1999 Soft·letter 100, a ranking of the top 100 personal computer software companies in the United States; and No. 97 in the 1999 Software 500, a ranking of the world's largest software vendors by Software Magazine. Headquartered in Chicago, SPSS has offices and distributors around the world.

About American Century Investments
American Century Investments is a mutual fund brokerage and investment services company serving nearly two million individual and institutional investors. Through its broad selection of more than 70 mutual funds, the Kansas City-based company manages approximately $90 billion in assets. James E. Stowers Jr. founded the company in 1958 and serves as chairman. His son, James E. Stowers III, is chief executive officer and William M. Lyons is president and chief operating officer. For more information on company products and services, visit its website at www.americancentury.com.

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