Campaigns that once took days to create and execute now take just a few hours with PredictiveMarketing. By providing full support for each step of the campaign process, PredictiveMarketing enables your marketing department to better target campaigns, without increasing personnel or budget. Put simply, PredictiveMarketing helps your marketers achieve better campaign results in less time.
PredictiveMarketing provides the support that marketers need to develop targeted campaigns in a short time. Marketers control the campaign process through a user-friendly interface that enables non-statisticians to maximize the built-in predictive technology.
Time to market is crucial to the success of our marketing campaigns. What makes SPSS' offering so compelling is the ability to build highly targeted campaigns in just a few hours. For example, we may find out on Monday that accommodations for the upcoming weekend in one of our parks are not fully booked. Using SPSS software, we can run a quick analysis, targeting potential customers and approaching them within the same week. This results in numerous additional bookings and an increase in revenue that we would not have achieved without SPSS' powerful analytics.
— Richard Verhoeff
Director of E-Commerce
Center Parcs Europe
>Read the Center Parcs case study
Contact an SPSS Sales Representative to learn more about improving marketing productivity and results with PredictiveMarketing.
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