Customers rarely contact you unless they have a specific need or complaint. By applying predictive analytics to your inbound channels (such as your call center, Web site, or branch locations) you can proactively leverage these contacts to satisfy customer needs and increase revenue opportunities.
Double existing sales. A U.S.-based financial services firm doubled sales and generated $200 million during the first year it used PredictiveMarketing, through real-time prediction and presentation of “best offers,” ranked by profitability, to call center agent screens.
Turn service center into profit center. Another financial services company, Spaarbeleg (part of the AEGON Group), generated $30 million in just one year, by introducing selective selling through their service call center.
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Designed to integrate with existing Web site or call center systems, SPSS solutions apply a combination of proven predictive analytics and business logic to deliver:
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