SPSS – PredictiveCallCenter – Real-time inbound call center marketing

Streamline the Campaign Process

Inbound call center marketing requires a comprehensive, unified approach. You need to provide compelling offers. You need to know which customers are appropriate targets. You need to give your agents enough information to make a sale quickly. And you need to learn from each transaction.

PredictiveCallCenter provides full process support, so each step takes you closer to success.

Marketers create cross-selling and retention campaigns using PredictiveCallCenter’s built-in predictive analytics and company-specific business rules
Then, they use PredictiveCallCenter to assess the impact of each campaign on call center load and sales, and select the campaign that best balances likelihood of acceptance with anticipated profit
When customers call, PredictiveCallCenter analyzes their information in real time and routes the calls to the agents best qualified to handle each issue
Agents get targeted recommendations and sales arguments that take into account all available customer information
After each transaction, PredictiveCallCenter sends the transaction information back to the database to refine future campaigns

With PredictiveCallCenter, everyone from marketers to agents gets the support they need to make decisions that increase sales and customer satisfaction.

Contact an SPSS Sales Representative to learn more about maximizing the value of inbound calls with PredictiveCallCenter.

Contact SPSS Sales

PredictiveCallCenter™

Streamline the Campaign Process