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Solution Supports Many Business Activities
Predictive Text Analytics, by enabling you to include concepts contained in text, helps you improve the results you achieve with other types of analytics.
It supports many different activities and initiatives.
Your organization can make customer relationships more profitable, even if you do not have a formal customer relationship management program. With Predictive Text Analytics, you can:
- Mine call center notes fields, customer e-mails, and blogs to understand customer preferences more clearly, and use this insight to guide both targeted marketing campaigns and real-time offers and recommendations
- Improve your ability to predict which customers are likely to "churn" or defect, and take appropriate action to prevent it
- Predict the offers customers are most likely to accept, increasing up-selling and cross-selling results from in-person, phone, and online interactions
- Identify customer issues and measure preferences expressed in open-ended survey responses, and use this information in predictive models
You can also improve other business processes:
- Identify potentially fraudulent transactions sooner so you can use investigative resources more effectively
- Spot product design or quality issues more rapidly, minimizing cost overruns, product returns, and warranty claims
- Streamline the development of customer- and market-focused products and services
- Capture in-depth competitive and market intelligence
Organizations in higher education, whose "customers" include students, faculty, staff, alumni, and others, use Predictive Text Analytics in ways similar to the customer relationship management applications described above. Administrators, for example, can:
- Design programs that more closely match student needs by understanding their goals and preferences in greater depth
- Offer appropriate enrichment programs to retain valued faculty and staff, based on analyses of skills gaps and career goals
- Improve interactions with stakeholders such as governing boards, legislators, and others by understanding their concerns and expectations more clearly
Read more about how SPSS supports excellence in education.
Other public sector organizations, such as hospitals, clinics, and state, local, and federal agencies, can use Predictive Text Analytics to:
- Develop a deeper understanding of constituents' needs, attitudes, and preferences
- Improve the efficiency of revenue collection without increasing staff costs
- Predict what types of fraud, waste, and abuse are likely to occur and focus investigative efforts accordingly
- Protect public safety and security more effectively by improving the reliability of models predicting the likely activities of criminals or terrorists
More information can be found here, describing how SPSS supports government through predictive analytics.
SPSS Text Analysis for Surveys is designed specifically to make it practical for any organization to efficiently analyze text from responses to open-ended survey questions. You can use this product along with other SPSS products for survey and market research.
If your organization conducts scientific research, Predictive Text Analytics enables you to:
- Provide a cost effective way to keep research teams aware of developments in their specialties
- Maximize research resources by predicting which efforts are most likely to be productive
- Monitor research trends, including the actions and professional ties between colleagues and organizations doing similar research
- Review and analyze scientific articles contained in databases such as Medline® and others
Read more about how Predictive Text Analytics helps research organizations
For more information about SPSS Predictive Text Analytics, contact one of our sales representatives.
Contact SPSS Sales
