Podcasts from the 2007 SPSS Directions North American User Conference
Your data holds the key to understanding, predicting, and capitalizing on customer actions. Predictive Enterprises use the insight that they gain from their data about people to increase revenue, reduce costs, lessen risk, and uncover fraud.
The 2007 SPSS Directions North American User Conference featured a new podcast series produced by SPSS Inc. and B-Eye Network. This series offers insights into why and how organizations are choosing to become Predictive Enterprises.
Download one of our 7-10 minute podcasts and discover how your company can turn its customer data into profits!
Predict your way to success
Jack Noonan, president and CEO, SPSS
Having helped countless customers emerge as successful predictive organizations, Jack Noonan explains why organizations need to compete with analytics and describes how SPSS helps their customers succeed with predictive analytics.
Predictive analytics: The next big business idea that’s happening now
Erick Brethenoux, vice president of corporate development, SPSS
Erick Brethenoux looks at why the emergence of predictive analytics in the enterprise represents a "perfect storm" and offers strategies companies can use to take advantage of this storm and not be swept away by it.
Getting started as a predictive enterprise
Kris Nietz, vice president of enterprise solutions, SPSS
Kris Nietz discusses what it takes to be on the predictive analytics journey, shares how SPSS customers use predictive analytics, and describes how those customers got to where they are today with predictive analytics.
Become a predictive enterprise with the help of the right partners
Alex Kormushoff, senior vice president of worldwide field operations, SPSS
Alex Kormushoff shares the excitement surrounding the field of predictive analytics and describes the products and technologies that organizations need to have in place to become predictive enterprises.
Today's market requires predictive analytic dominance
Robert Stackowiak, vice president of business intelligence, Oracle
Bob Stackowiak explains why competing in today's market requires predictive analytics. He also describes how Oracle supports companies as they journey toward becoming predictive enterprises and talks about Oracle's partnership with SPSS.
Gain a competitive advantage with predictive analytics
Eric Pelander, partner, Waterstone Management Group
Eric Pelander describes some of the incredible changes taking place in the marketplace that will cause firms to more readily adopt predictive analytics and shares some predictive analytics success stories.
The future of predictive analytics for marketers
Andy Hasselwander, vice president, MarketBridge
Andy Hasselwander tells how to get the most from predictive analytics when marketing to key customers and segments. He also describes the single biggest trend over the next five years for predictive analytics in marketing.