Company Description:
MarketBridge (www.market-bridge.com) is a leading global professional services firm focused solely on Sales and Marketing effectiveness. We believe that every company can realize significant improvements in both shareholder value and customer satisfaction by creating competitive advantage and operational excellence in how they bring products to market. MarketBridge solves the toughest problems through deep industry focus, analytic expertise, and Sales and Marketing know-how. Founded in 1992, MarketBridge works with Fortune 500 and high-growth companies to create new go-to-market strategies, lead operational Marketing and Sales transformations, and manage in-market programs. Our client experience includes extensive work with leading global companies such as Microsoft, IBM, Humana, MasterCard, AT&T, Johnson & Johnson, and HP. MarketBridge is based in the Washington, DC area, with offices in London, San Francisco, Seattle, Toronto and Singapore.
About the Partnership:
MarketBridge and SPSS have formed a strategic partnership to develop and implement powerful marketing and sales solutions combining the best-in-class predictive analytics of SPSS with the proven marketing and sales expertise of MarketBridge.
MarketBridge, which designs, builds and manages integrated, multi-channel marketing and sales programs for Fortune 500 clients, will deliver marketing and sales optimization expertise and ensure its solutions are appropriately customized and installed for customers' advanced marketing analytics applications. SPSS, which provides predictive analytics software tools and solutions incorporating data mining, text mining, Web mining, enterprise feedback management (surveying) and statistical analysis, will deliver the platform required to satisfy the complexity of a multi-channel marketing model.
The partnership is being driven by the development of joint solutions designed to solve several marketing and sales problems, including marketing mix optimization, improving B2B pipeline performance and leveraging "passive" market research techniques to estimate the attitudinal effects of marketing activities.
