Aprimo is the global leader in providing software that translates the value of the brand into market value. Aprimo Marketing™ is an integrated Enterprise Marketing Management product for leading marketing organizations around the world. Aprimo is headquartered in Indianapolis with offices worldwide.
Aprimo's best-of-breed Enterprise Campaign Management solution with predictive analytics powered by SPSS provides clients with an integrated solution complete with advanced customer segmentation, campaign and offer analysis, reduced modeling time to market, and marketing mix optimization that enables a 20 to 40 percent increase in ROI from these marketing-driven initiatives. Aprimo’s market-leading Enterprise Marketing Management solution, including both Marketing Resource Management and Enterprise Campaign Management, completes Aprimo's analytic offering by providing customers with a robust analytics-based solution that can be leveraged throughout the enterprise, specifically in sales, service, and marketing.
For further information on these solutions, please contact your SPSS or Aprimo representative.
