SPSS - Training

Introduction to AnswerTree

This one-day course is for new users of AnswerTree. It shows you how to lift response rates by identifying market segments within your database that are more likely to respond to your campaigns.

Prerequisites:

Experience with running software in a Windows environment
Some basic statistical knowledge is an advantage

Overview
In this course we use the stand-alone package AnswerTree to create decision trees using the CHAID algorithm. We show you how to segment your data into subgroups that are most likely to belong to a target category, the expected gain in response by focusing on such segments and the expected profits from doing so.

Course Content:

Introduction to tree-based analysis using CHAID
Running a CHAID analysis in AnswerTree
Identifying favourable segments and expected gains
Generating rules for classifying cases and extracting them from your data source
Cross-validation and misclassification costs
Estimating profits
Using AnswerTree in conjunction with SPSS to build predictive models

SPSS Products Used
AnswerTree
SPSS Base (for comparison purposes only)