Course Description: This two-day course covers the necessary insights and skills for using SPSS Interaction Builder. After this course you will be able to build a unified customer view for a single and consistent view of the customer, serving both predictive and interaction purposes. You will recognize the issues involved when applying real-time decisioning on an operational system and you will use predictive analytical models built by SPSS Model Builder and/or SPSS Clementine to target the right customers real-time. SPSS Interaction Builder provides for a profitability optimization mechanism based on your own measures, to decide on various active customer interaction strategies.
Duration & Costs:
Who Should Attend: This course is intended for marketers and data experts. However, it is also suitable for marketing analysts, data mining experts and implementation consultants.
Prerequisite: none
Course Content:
Predictive Analytics
can make your organization
more
successful
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