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SPSS Text Analysis for Surveys™

SPSS Text Analysis for Surveys Home

Easy to Use and Control

SPSS Text Analysis for Surveys is simple to use and works in conjunction with several SPSS survey research and analytic products.

To analyze responses to open-ended questions with SPSS Text Analysis for Surveys, you:

Depending upon the complexity of your survey responses, completing the categorization process may take several iterations. You stay in touch with your data throughout the process. Once you’re satisfied with your categories and have categorized all your responses, you can save the categories and their definitions for reuse in follow-up surveys or with surveys on similar topics.

An overview of the text analysis process

First, you import your survey’s text responses.

Question View window, prior to term extraction.
The Data pane (at right) shows the text responses for the question.
Click to enlarge

Automated extraction automatically takes place at the touch of a button. After concepts are extracted, they appear in the Extracted Terms pane (at lower left). The software highlights text that has been extracted and color-codes qualifiers, so you see key concepts immediately.

Extraction Results
Extraction results are shown in the pane at lower left, with related text highlighted and color-coded in the Data pane.
Click to enlarge

You can use one of several automated techniques to create categories. Alternatively, you create categories by dragging items from the Extracted Terms Pane or by dragging an entire response from the Data Pane.

To better understand and refine categories, you can view categories graphically. For example, you can profile categories by overlaying reference variables onto a bar chart.

Question View window, with visualization.
Overlay reference variables (such as gender) onto a bar chart to profile categories. This example shows that nearly 69 percent of the respondents in the accessories category are female. When you click on the red or “Female” portion of the bar, all female responses in the accessories category are displayed in the Data pane.
Click to enlarge

To quickly see which categories share responses, you can use a Web graph.

Portion of spreadsheet showing dichotomies.
A Web graph provides you with a graphic view of the co-occurrence of responses.
Click to enlarge

To conduct further analysis, you export results as categories or as dichotomies to SPSS, mrTables, or Excel.

Once you’ve analyzed results using your preferred software, you can report and graph results to make it easier for your audience to understand them.

Graph of survey results
Graphs, such as this pie chart created in SPSS for Windows, makes it easier to communicate your survey findings.
Click to enlarge

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