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Meet the Challenges of Telephone Interviewing
If your organization conducts phone surveys and is concerned about rising costs and declining response rates, SPSS offers an option that can help you meet these challenges.
mrInterview CATI, part of the Dimensions product family, provides full support for computer-assisted telephone interviewing (CATI). You can even give survey participants a choice of response methods, allowing them to complete a phone survey online, if they prefer. And you can efficiently manage response data, survey analysis, and reporting.
This single interviewing system enables you to:
- Field surveys by phone, online, or by using both modes
- Conduct surveys in multiple languages
- Design questionnaires that incorporate multiple question types and sophisticated logic
- Field, manage, and monitor surveys from a central location or from multiple dispersed sites
- Choose from a variety of reporting options.
mrInterview CATI offers advanced security, participant management, and quota features. In addition, call center managers can monitor sample usage while surveys are being conducted. They can also see—and hear—whether interviewers are reading questions correctly and entering responses accurately.
Key features of mrInterview CATI include:
For authoring:
- Enjoy browser-based design, scripting, and customization capabilities
- Through mrTranslate™, include questions, response lists, and instructions in multiple languages, including Asian languages
- Using a revolutionary scripting language, Dimensions Scripting, receive an unprecedented level of control over your surveys. You can create scripts using any character set (Western or non-Western).
- Facilitate survey approval by providing reviewers with secure online access
For supervising and managing:
- Monitor interviewers onscreen or through an audio channel while surveys are being conducted
- Establish criteria for your participants, and load participant records into a database
- Determine how you want calls to be handled:
- How long to wait before recalling numbers that are busy or unanswered
- How many times to call a particular number before it is considered ineligible
- Determine how you want to handle outcomes such as answering machines
- Test call-handling rules offline with the mrStudio environment
- Add, edit, delete, and download participant records at any time
- Monitor participants used, appointments scheduled, and interviewer statistics while the survey is being conducted
- Add or modify questions, response options, or logic, and automatically track versions of the questionnaire for analysis purposes
For interviewing:
- Enable interviewers to enter responses using only the keyboard to enhance productivity
- Increase interviewer productivity by enabling interviewers to enter responses using only the keyboard
- For additional productivity gains, use mrInterview with mrDialer for fast, accurate, automatic digital dialing of respondent telephone numbers
- Request individual records on-the-fly for inbound calls, and transfer participants to an online version of the survey automatically
- Provide a list of possible outcomes to interviewers as they place a call. This enables interviewers to indicate whether a number is busy or unanswered, whether it should be called back; schedule an appointment for a later time; or remove an individual from the database
- Schedule appointments easily and accurately through automated UTC (Universal Time Conversion)
- Display multiple language versions from any location, regardless of the operating system in use
For analyzing and reporting on your data:
- View interim and final reports on survey data, including frequency and crosstab statistics, summary tables, lists of verbatim responses, and percentages, in real time, through a web browser
- Store results, even if they are in many different languages, in a single data source to facilitate analysis
- Analyze open-ended responses, using SPSS Text Analysis for Surveys™ or other SPSS text mining products
- Analyze other data using Desktop Reporter™ or mrTables™; share data with SPSS; or export it to external databases or to Quantum™, Quanvert™, Clementine®, or third-party applications for additional analysis, graphing, and modeling
For administration:
- Install on a single server, or on multiple servers for improved performance, failover protection, and scalability
- Centralize control of permissions for application features and individual projects
Other features:
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