SPSS Business Solutions | Market Research

Confidently Develop Product Feature Sets

Speed to market often separates winners from losers. This adds urgency to your efforts to develop offerings with the features your customer can’t live without.

Your organization may use a variety of approaches to discover what those features are. You may conduct customer surveys, test prototypes with focus groups, introduce products in test markets—all of which will generate a great deal of data about preferred features.

How do you analyze and interpret this data? One approach is to use statistical tools from SPSS. For example, with SPSS Conjoint™, you can easily measure the tradeoff effect of each product attribute in the context of a set of attributes—as your customers do when making purchasing decisions.

Since this module of SPSS for Windows® enables you to visualize the results of your analysis, it is easier for everyone involved in the decision-making process to understand the implications of your findings and agree on what action to take.

For other phases of your research, you might use PASW Data Collection survey research products. PASW Data Collection enables you to centralize your research data, even if you may use a variety of methods to collect that data, and to publish results either online or in familiar Microsoft® Office applications.

Read customer stories and white papers describing how SPSS solutions can help your company conduct world-class market research for improved profitability.