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Conduct Enlightening Competitive Analysis

As part of their preparation, sports teams zealously watch the performance of their competitors. Smart business organizations do, too.

Analytical solutions from SPSS can help you accomplish this. Gain insight into your competitors’ business relationships, product development plans, even their marketing strategies, using the SPSS text mining solution. You can analyze their Web site, press releases, news articles, patent filings, relevant blog postings, even the comments your own customers may have made in e-mails or survey responses.

Combine this kind of information with data on customer behavior obtained through data mining, to answer questions such as, “Why do certain customers leave us for Competitor A?” and “What can we do to keep them from leaving?”.

Alternatively, you can assess your company’s strengths relative to your competitors by conducting research using products from our IBM SPSS Data Collection family of survey research products.

Or you can analyze internal or external data about competitors with help from one of our extensive family of statistical products.

SPSS gives you the versatility to approach customer intelligence from any angle, and then arrive at a well-rounded picture of your competitors’ strengths and weaknesses.

Read customer stories and white papers describing how SPSS solutions can help your company conduct world-class market research for improved profitability.


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