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Summertime Training Sale!
Customer Connect 
It’s been an exciting few months. Our Executive Briefing in March was a great success. We teamed up with the Irish Management Institute to enable them to analyse the feedback from their seminar using our online survey capabilities. This week we are attending our Directions conference which is taking place in Athens from 12-15 May.
This time last year Tom Davenport gave a talk on analytics - the new science of winning, at the SPSS User Conference in Prague. Irish attendees challenged Davenport on his application of US business logic in Europe without taking due consideration of the fundamental difference governing data privacy.
I hope that all delegates travelling to Athens this year will carry on the tradition and ensure that this year’s speaker Ian Ayers does not get away with anything! Ian will discuss the impact that predictive techniques will have on our lives and on the traditional decision-makers who rely on experience and intuition.
We are delighted to announce that we now have the capabilities to SCAN your paper questionnaires and customer satisfaction surveys. Our new partnership with READSOFT will enable you to save even more time and money.
This is our new look bi-monthly newsletter and we’re launching it with a special SPSS training offer on all courses. Book your place before 31st of May to qualify for these great savings!
As always, we’d love to receive your feedback on our newsletter, and any thoughts or suggestions you may have. Click here to email us.
Sincerely,
Rob McCullagh
Sales & Marketing Manager
SPSS Ireland
01 415 0234
SCAN your Paper with SPSS
New: SCAN paper surveys quickly and accurately! Make better decisions faster.
Events & Seminars
- May 12th – 15th Directions in Athens, Greece
- May 19th Insurance Webcast
- May 21st Smart Marketing with Predictive Analytics
Latest News
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SPSS at the IMI National Management Conference.
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Helicopter manufacturer improves satisfaction.
Customer Focus
Product Centre
Your data needs a lot of work to ‘get it in shape’ prior to analysis? Find out how our Data Prep module can help.
Data Analysis Clinic
Spring into Summer with SPSS Training!
Grow your knowledge with our Summertime training offers! Save €150 if you book two courses from our new ‘role based’ training brochure. Save €250 if you book three courses! There are many programmes which demonstrate how you can use SPSS to its full potential. Contact us today and mention the word “Summer” to qualify for this discount. Call us on 01 415 0234 or email “Summer” to insight@spss.ie before the 31st of May to qualify for these great savings. Learn more
Save Time – SCAN your Paper Forms
Our new partnership with ReadSoft will enable you to save even more time and money. Scanning forms such as customer satisfactions forms or paper surveys reduces human errors to a minimum and thus increases the data quality. The software reads handwritten text, machine-print, barcodes, check boxes, circles, tables, matrixes, and much more. By using ReadSoft's forms scanning technology some organisations have been able to cut down on their form processing costs by almost 75%. Learn more
Join the Leaders of Predictive Analytics
This week in Athens, from 12th-15th of May attendees at our ‘Directions’ conference will have the opportunity to examine and explore the business benefits of Predictive Analytics, including statistics, data mining and Enterprise Feedback Management (EFM) technologies. They will learn directly from European customers how they are tackling and overcoming business challenges using SPSS solutions. Customers presenting at the upcoming conference include Deloitte Consulting, Vodafone, P&G / Braun, Credit Suisse and GfK. Learn more
May 19th – Predictive Analytics in Insurance Webcast
Effective strategies for acquiring, growing and retaining customersFBTO, one of Holland's largest insurance groups—selected SPSS predictive analytics to target customers for outbound marketing activities and quickly increased the conversion rate of direct mail contacts by 50 percent. Join us for webcast in which Colin Shearer, SVP Market Strategy SPSS Inc. will explain how predictive analytics can help you improve acquisition, retention, up-sell, and cross-sell efforts. Understand how SPSS insurance customers successfully applied predictive analytics and how you can make it work for your organisation Learn more
May 21st - Smart Marketing with Predictive Analytics Webcast
Create, optimize, and execute highly targeted campaingsSaga - The United Kingdom's most well-known provider of holidays and financial services realizes $1.8 million in additional revenue from its marketing campaigns by deploying PredictiveMarketing. Join us for this webcast in which Colin Shearer, SVP Market Strategy SPSS Inc. and Charlie McKelvey, Editor of Precision Marketing magazine demonstrate how Predictive marketing can increase the value of customer relationships and become more profitable. Understand how predictive analytics accurately applies marketing and cross-sell/up-sell efforts to increase sales and improve retention. Learn more
SPSS partnership with the Irish Management Institute
On 3rd and 4th of April, The Irish Management Institute’s National Management Conference addressed how to drive organisational performance through innovation and talent to achieve lasting success. This conference was a fantastic success and we were delighted to partner with the IMI to develop their post-seminar feedback survey. This online survey gave attendees the opportunity to provide their feedback not only by ticking boxes but also express their opinion “in their own words”. SPSS can design and host an online survey for you and supply with you a detailed report with the results. Learn more
Sikorsky seeks Higher Customer Satisfaction
The Sky is the Limit for Sikorsky Aircraft! This manufacturer of advanced helicopters is using SPSS to improve customer satisfaction. By incorporating information from all data sources, Sikorsky will be able to determine the relationships between how the aircraft is being operated and maintained and the consumption of parts. The deeper understanding of these correlations will allow Sikorsky to take proactive action to reduce direct maintenance costs. Find out how SPSS helps Sikorsky to remain the number one vertical flight company in the world! Learn more
Cutting Shrink and Delivering ROI
Major retailers have long tapped predictive analytics as a way to stop employee theft, shoplifting, vendor fraud, and administrative errors. Having access to point-of-sale information makes it fairly easy to create models to forecast behavior patterns that help stores isolate existing problems to determine brands and items stolen most often. Today, midsize companies, such as Chase-Pitkin Home & Garden Inc., have begun to use predictive analytics to hold onto some of the revenue lost by theft. Within a year, Chase-Pitkin saw a return in its investment. Learn more
Get your Data ‘in Shape’ prior to analysis
Data is rarely perfect prior to analysis and can require considerable work to ‘get the data into shape’. This typically involves manually performing data checks, data cleaning and processing data for reporting and modelling, which is both subjective and time consuming. The SPSS Data Preparation module assists the analyst in data validation, data cleaning and creating new data fields that best highlight the information inherent in the data. This allows for greater understanding of the data, more accurate reporting and modelling, while increasing analyst’s productivity. Learn more
Data Analysis Clinic: Missing Values
Please feel free to send your particular analysis questions to insight@spss.ie with the subject “Data Analysis Clinic” and one of our experienced consultants will prepare the answer for our next newsletter. This month we will be looking at “missing values”. Question: I’m using SPSS for Windows and have missing values in my data file. I am writing syntax to manipulate my data and need to reference the missing values. Looking at the SPSS Command Syntax Reference Guide, I see references to SYSMIS, $SYSMIS, and SYSMIS() at various places. How do I determine which to use? Learn more
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