Data mining is a proven technology for advanced analysis that detects key patterns and trends. But the time-consuming complexity of preparing Web data with the business context necessary for data mining has hampered its use in Web analysis—until now.
IBM SPSS Modeler Web Mining is an add-on module that makes it easy for analysts to perform ad hoc predictive Web analysis within IBM SPSS Modeler’s intuitive visual workflow interface. By bringing together the leading technologies for both Web analytics and data mining—along with SPSS Inc.'s more than 40 years of analytical experience—IBM SPSS Modeler Web Mining sets a new standard for Web analysis. You can easily transform raw Web data into analysis-ready business events using the integrated Web mining source node. These business events are then available within predictive Web analysis applications that quickly deliver actionable insight throughout your organization.
With IBM SPSS Modeler Web Mining, you can enable online business decision makers to take more effective action by giving them the ability to:
IBM SPSS Modeler Web Mining greatly simplifies the preparation of Web data for predictive analysis using Web analytics technology proven over more than a decade—expertise unmatched by any vendor. Data miners easily process Web data using the IBM SPSS Web Mining source node integrated within the IBM SPSS Modeler visual workflow.
Time-tested Web data processing rules drive the Web mining node as it automatically transforms floods of Web data into focused online business events. The Web mining node efficiently scales to enterprise Web analysis demands by processing only the data needed to create an accurate view of online behavior. Accurate user identification, business event mapping, sessionizing of visits, and noise data filtering help ensure that decision makers draw reliable conclusions about current conditions and future events.
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(1) Raw Web data is technically focused and difficult to interpret
(2) Prepare Web data by transforming it into business events
(3) Deliver actionable predictive insight such as "97% of searches result in a terminated visit"
The IBM SPSS Modeler Web Mining Application Template combines the power and flexibility of the IBM SPSS Modeler workbench with predictive Web analysis applications designed to quickly deliver online insight. Since business event data is automatically prepared, Web analysis applications are easily executable without previous Web mining experience—eliminating the need for specialist support.
IBM SPSS Modeler Web Mining brings all the benefits of the award-winning IBM SPSS Modeler workbench to predictive Web analysis—including easy data preparation, scalability, and interactive visualization. IBM SPSS Modeler’s visualization techniques accelerate time-to-insight with the ability to derive new attributes and metrics. Unlike traditional Web analytics—which is limited to predefined, generic data—IBM SPSS Web Mining provides unrivaled flexibility to perform the additional data preparation required for actionable insight. Business event data can even be combined with data from other channels—such as transactional data and textual data from call center notes—for multi-channel analysis.
IBM SPSS Predictive Web Insight for More Effective Action
To get a clear picture of the current and future state of your online business, you need to transform your raw Web data into meaningful insight that can help you understand and predict the behavior of your customers.
Nutzen Sie das Potenzial von Predictive Analytics durch die Teilnahme an einem Schulungsprogramm von SPSS Inc. Hierbei können Sie unter drei Optionen wählen:
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