Don't miss Billy Beane, Oakland A's General Manager, at SPSS Directions 2005
As profiled in the best-seller Moneyball, Billy Beane uses the power of statistics to drive the success of his Oakland A's baseball team. At SPSS Directions 2005 (November 16-19 in Las Vegas, Nevada ), the A's general manager will describe how he leverages mathematic principles to revolutionize a sport typically dominated by gut instinct. Beane's presentation of “The Numbers Game: Understanding How Mathematics is Transforming America's Pastime—and What You Can Learn From It” will offer insight for managers and executives in any industry. Don't delay! Register by November 4 to save $100 on regular conference fees.
Register for SPSS Directions 2005.

Improve customer understanding and business decisions with EFM
There's no question that gaining a deeper understanding of your customers is essential to continued business success. But what's the best way to go about it? Enterprise feedback management (EFM) provides an answer. It enables you to cost-effectively collect feedback through existing channels and use that information to improve your business decision making. Click the link below to learn more.
Learn more about enterprise feedback management (EFM).

Saga Holidays improves and builds on marketing campaign success
Saga Holidays is a top U.K. provider of holidays and financial services products for people ages 50 and older. Using SPSS' PredictiveMarketing™ application, Saga had already increased its campaign revenue by £1 million by accurately predicting the best customers for each campaign. Based on this success, Saga is now adding cross-campaign optimization capabilities to predict the best offer for each customer. Saga expects this additional capability to generate up to one-third more profit per campaign, without increasing campaign costs. Click the link below to learn more.
Read more about Saga Holidays and PredictiveMarketing.

Butler Group on SPSS' Enterprise Platform for Predictive Analytics
With the Enterprise Platform for Predictive Analytics (EPPA), SPSS offers an integrated suite of business applications, including data, Web, and text mining; survey research; and reporting. According to the Butler Group, a leading IT analyst firm, the EPPA is an “integrated platform of well-established SPSS tools and applications” offering “best-in-class advanced analytics” that “easily integrates into user applications” to provide recommended actions. Learn more about the EPPA by downloading the full Butler Group report.
Read the full Butler Group report on the EPPA.

Join SPSS and other CRM experts at the CRM Symposium in Germany
Join SPSS, FWI, and other CRM experts in Beilngries, Germany, on November 11 for the CRM Symposium. Leading companies, including O2 Germany and HypoVereinsbank, will discuss ways to increase the profitability of your marketing campaigns using predictive analytics. Click the link below to find out more and register.
Register for the CRM Symposium.

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