SPSS Direct: January 2010

Drive the right interaction at the right time
How can you best build effective, productive and profitable relationships with your customers? Many traditional CRM systems facilitate interactions with customers but fall short of helping you truly understand exactly what a customer needs - and when. Read our new white paper, Getting to the Need: Driving the Right Interaction at the Right Time, and find out how predictive analytics can help your organization better understand the changing needs of individuals and increase customer intimacy through 1:1 interactions.

Download the white paper.

Sequoia Hospital measures what works best for cardiac patients
Since 2000, Sequoia Hospital in Redwood City, California, has relied on our predictive analytics software to detect patterns in its repository of cardiac care data. The repository contains information from more than 10,000 patients, including details such as mortality rates, how long each patient's surgery took, whether any complications developed, what medications were prescribed and other aspects of care. Analysis of this data provided surgeons and nurses with insights that enable them to improve patient care. For example, IBM SPSS software showed that the patients who received a certain anti-clotting drug before surgery experienced problems with bleeding during surgery. As a result, physicians now postpone surgery for patients who have taken this drug.

Read more in Health Data Management Magazine.

SPECIAL OFFER: Take critical projects off "hold" - and get busy!
As an IBM Company, we can now extend some of the best financing terms in the industry to our customers. Qualified customers have already taken advantage of 0% interest on software, deferred payments and attractive terms on purchases totaling $10,000 or more. Call 1.800.543.5815 today to speak with your sales representative about how IBM Global Financing can help you purchase the IBM SPSS software, training and services your organization needs and meet your financial needs.

Put IBM SPSS software, training and services to work in your
organization NOW.

Present your success story at the Directions 2010 European Conference
We're looking for real-world case studies that demonstrate how organizations have used IBM SPSS predictive analytics solutions for measurable results. Submit your predictive analytics success story by Friday, January 29, 2010, to be considered for the Directions 2010 European Conference in Rome, May 17-18. If we accept your presentation, you'll receive complimentary conference registration! To tell your story, simply complete our online proposal form by January 29.

Review the presentation guidelines and selection criteria.

Go to the proposal form.

Find your best customers with predictive analytics
Analyzing data you already collect can help identify your company's most profitable customer segments, groups and relationships, and avoid the risky ones. Register today for our recorded webinar, Find your best customers with SPSS Predictive Analytics, and discover how both private and public sector organizations have dramatically improved their results with our predictive analytics solutions. You'll learn how working with all types of data can help you get a better view of your customers - and reduce marketing costs.

View the webcast.

If you would like more information on any of these topics, please visit our Web site.

To unsubscribe from this and other promotional e-mail sent by SPSS Inc., please use the following link: Unsubscribe. The entire SPSS Privacy Policy can be found at: Privacy. Please do not reply directly to this newsletter.

SPSS Inc., an IBM Company, 233 S. Wacker Dr., Chicago, Illinois 60606, U.S.A.

January 2010 YOUR PREDICTIVE ANALYTICS NEWSLETTER
PREDICTIVE ANALYTICS IN ACTION Drive the right interaction at the right time Sequoia Hospital measures what works best for cardiac patients SPECIAL OFFER Take critical projects off "hold" - and get busy! EVENTS Present your success story at the Directions 2010 European Conference Find your best customers with predictive analytics	TRAINING Training and Education Services Update: Take advantage of our training subscriptions – and save! Trainer Tip: Creating a single table with significance notation in IBM® SPSS® Custom Tables 18 TECH TIPS Visit the updated Tech Support Knowledgebase for resolutions to common issues	Forward to a Colleague Share this issue of SPSS Direct with a colleague Worldwide Customer Support Find your local office and Web site Request information about an SPSS product Update your subscription address
Drive the right interaction at the right time How can you best build effective, productive and profitable relationships with your customers? Many traditional CRM systems facilitate interactions with customers but fall short of helping you truly understand exactly what a customer needs - and when. Read our new white paper, Getting to the Need: Driving the Right Interaction at the Right Time, and find out how predictive analytics can help your organization better understand the changing needs of individuals and increase customer intimacy through 1:1 interactions. Download the white paper. BACK TO TOP Sequoia Hospital measures what works best for cardiac patients Since 2000, Sequoia Hospital in Redwood City, California, has relied on our predictive analytics software to detect patterns in its repository of cardiac care data. The repository contains information from more than 10,000 patients, including details such as mortality rates, how long each patient's surgery took, whether any complications developed, what medications were prescribed and other aspects of care. Analysis of this data provided surgeons and nurses with insights that enable them to improve patient care. For example, IBM SPSS software showed that the patients who received a certain anti-clotting drug before surgery experienced problems with bleeding during surgery. As a result, physicians now postpone surgery for patients who have taken this drug. Read more in Health Data Management Magazine. BACK TO TOP SPECIAL OFFER: Take critical projects off "hold" - and get busy! As an IBM Company, we can now extend some of the best financing terms in the industry to our customers. Qualified customers have already taken advantage of 0% interest on software, deferred payments and attractive terms on purchases totaling $10,000 or more. Call 1.800.543.5815 today to speak with your sales representative about how IBM Global Financing can help you purchase the IBM SPSS software, training and services your organization needs and meet your financial needs. Put IBM SPSS software, training and services to work in your organization NOW. BACK TO TOP Present your success story at the Directions 2010 European Conference We're looking for real-world case studies that demonstrate how organizations have used IBM SPSS predictive analytics solutions for measurable results. Submit your predictive analytics success story by Friday, January 29, 2010, to be considered for the Directions 2010 European Conference in Rome, May 17-18. If we accept your presentation, you'll receive complimentary conference registration! To tell your story, simply complete our online proposal form by January 29. Review the presentation guidelines and selection criteria. Go to the proposal form. BACK TO TOP Find your best customers with predictive analytics Analyzing data you already collect can help identify your company's most profitable customer segments, groups and relationships, and avoid the risky ones. Register today for our recorded webinar, Find your best customers with SPSS Predictive Analytics, and discover how both private and public sector organizations have dramatically improved their results with our predictive analytics solutions. You'll learn how working with all types of data can help you get a better view of your customers - and reduce marketing costs. View the webcast. BACK TO TOP If you would like more information on any of these topics, please visit our Web site. To unsubscribe from this and other promotional e-mail sent by SPSS Inc., please use the following link: Unsubscribe. The entire SPSS Privacy Policy can be found at: Privacy. Please do not reply directly to this newsletter. SPSS Inc., an IBM Company, 233 S. Wacker Dr., Chicago, Illinois 60606, U.S.A.
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January 2010 YOUR PREDICTIVE ANALYTICS NEWSLETTER

Forward to a Colleague

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