April 2008


 

 

 

Get the most out of your SPSS software—and hear author Ian Ayres at the SPSS Directions European Conference
Join your colleagues in the predictive analytics community at the Directions European Conference, May 12-15, in Athens, Greece, and gain practical product tips and tricks that will help you use SPSS software more efficiently. You'll also have the opportunity to hear Ian Ayres, Yale law professor and author of Super Crunchers: Why Thinking-By-Numbers Is the New Way to Be Smart, who will give the keynote speech and discuss how your organization can use data-driven decision making to tackle your business challenges. Ayres is a columnist for Forbes magazine, a regular commentator on U.S. public radio's Marketplace, and regularly writes for The New York Times.
Learn what predictive analytics can do for you at Directions.

Register for Directions before April 25 and save €300!


View the breakout sessions.



 

 

 

Deliver results that make a difference with Dimensions™ Desktop Reporter™ and Reporter
Maximize the value of your survey research by delivering professional, interactive reports to key decision makers with Dimensions Reporter and Desktop Reporter. Desktop Reporter enables you to work with your data completely offline, and Reporter enables you to maximize efficiency and security by ensuring that high-volume tasks such as data processing and aggregation are done on a server—while still leveraging the power of the desktop for interface-related tasks. With these two products you can rapidly build and deliver reports that clearly communicate findings, while report recipients gain the ability to drill deeper into data for more meaningful outcomes.
Deliver the right results to your key decision makers.

 




Segment and target voters with predictive analytics
Political consulting organizations, such as Strategic Telemetry and The Southern Political Information Network, are relying on SPSS' predictive analytics software to find voters most likely to support a candidate and to reach the undecided "swing vote." By analyzing data, creating models, and scoring demographic and behavioral data—along with attitudes and opinions—campaign strategists can better persuade voters by providing them with key messages on the issues they care about most. Campaign workers may communicate these crucial key messages through targeted and personalized direct mailings, phone calls, or door-to-door canvassing.
Discover how SPSS' predictive analytics solutions help political organizations connect with voters.

 

 

 

 

You could be eligible for the 2008 SPSS Insight Award™
SPSS will recognize excellence and innovation in the field of predictive analytics applications during the third annual SPSS Directions European Conference, taking place in Athens, Greece, May 12-15, 2008. The award acknowledges the customer which has most effectively driven the widespread use of data to improve decision making—and taken steps to become a true Predictive Enterprise. If you submitted a speaker application form for the conference, you will be considered for this award. Nominations will be evaluated on several criteria, including business impact, productivity improvements, magnitude of change, breadth or depth of analytics used, innovation, service improvements, and lessons learned.
Find out more about the SPSS Insight Award.




Lincoln Financial Distributors banks on predictive analytics
As a premier wholesale distribution company in retail financial services, Lincoln Financial Distributors, Inc. has selected SPSS' predictive analytics software to segment and better understand its financial intermediary customer base. With SPSS' software, the company will develop effective sales and marketing campaigns that build loyalty and target the right intermediaries with the right financial products at the right rates. By using data-driven decision making to interact more effectively with customers, Lincoln Financial Distributors plans to acquire, grow, and retain more customers.
Learn more about Lincoln Financial Distributors.

 

Read additional customer success stories.


 

 

 

 

SPSS and Cognos team up to help you plan ahead and make better business decisions
SPSS and Cognos, an IBM company and leader in business intelligence and performance management solutions, recently announced that they have entered into a complementary software partnership to provide Cognos' customers with SPSS' predictive analytics technology as part of the IBM® Cognos 8 BI platform. As a result, you'll be able to leverage business predictions to anticipate and respond to changes in market conditions, risks, and customer behavior.
Find out more.

 

 

 

 

If you would like more information on any of these topics, please visit our Web site.



 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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