SPSS Consultancy Team
Our Successes
Without exception, the cost of acquiring a customer substantially exceeds the cost of retaining that same customer – protecting this investment was critical to our Australian telecommunications client and the fundamental essence of Churn Management.
After an extensive vendor selection process, one of Australia's largest mobile service providers engaged SPSS to provide data mining software and professional services to enable enhanced churn identification and management, in addition to bad debt expense – through application of predictive analytics.
SPSS Professional Services provided training and consulting services to ensure that our client was able to fully capitalise on customer, service usage, and financial data recently made available in their data warehouse.
Their newly acquired skills allowed them to develop proactive churn management strategies, combining segmentation and predictive models, resulting in measurable benefit in a short time frame. There were three key elements to the initial skills transfer project, including the provision of: