PredictiveWebSite helps you gain value from online interactions with targeted offers and information that visitors want. Using information from every channel, PredictiveWebSite determines the best offer or information for each customer and visitor. And PredictiveWebSite makes the offer in real time, while it's still relevant.
PredictiveWebSite enables you to support marketing and sales efforts throughout the customer lifecycle:
PredictiveWebSite determines which offer is best for each visitor using data from every channel—plus information entered during the visit. This multi-channel view is a more detailed and reliable predictor of behavior than Web data alone. For example:
Before executing campaigns, marketers can view simulations of predicted performance and make adjustments as necessary. While campaigns are in progress, marketers have current views of campaign results in the Web channel—and across all channels. This ability to predict and monitor performance enables marketers to:
PredictiveWebSite works with your existing data sources, formats, and transactional and operational systems. This openness enables you to get up and running more quickly than with closed systems. It also makes it possible to add any third-party or internal applications you may need in the future. Unlike closed or proprietary systems, PredictiveWebSite helps organizations:
To learn more about PredictiveWebSite, contact an SPSS Sales Representative today.
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