News@SPSS: May Issue

Welcome to the May issue of news@SPSS

At last month's SPSS Text Analysis for Surveys webinar, customers were able to see how easy it is to capture the power of text responses for their survey research, from the comfort of their own desk! Thank you to all who attended.

Next month's seminar series is in Perth. Make sure you register early as places are limited! And check out our events page for more scheduled events.

The Training Schedule for 2007 is available to download on our Web site, where you will also find our popular training courses. Don't forget our fantastic Training Specials.

We hope you will enjoy this issue of news@SPSS and pass on the link to your colleagues who may not be receiving this newsletter directly. If you have any comments, questions or suggestions for the newsletter, please e-mail us using this link auinfo@spss.com. To view previous issues click here.

SPSS Australasia Training

Download our March to December 2007 Training Schedule!

Training Web site

Just a reminder to check out our training web site that has our popular courses, plus new and interesting courses for 2007. Also, if you are not too sure what course to select next, check out our Course Maps and find out the next suitable course to enrol into.

Getting Started with SPSS

The Getting Started with SPSS courses focus on new users of SPSS software including Base & Tables. These courses are a great introduction to the SPSS software.

Introduction to SPSS Brisbane 28-29 May, Sydney 14-15 June
Getting Started with SPSS Base and Tables Melbourne 6-7 June
Introduction to SPSS Text Analysis for Surveys Melbourne 14 May, Perth 23 July

Experienced with SPSS

The courses below focus on the use of the SPSS Software for those who already know the basics of SPSS and are ready to move onto the more experienced levels.

Working with SPSS Syntax: Basic Brisbane, 30-31 May, Melbourne 11-12 July
Statistical Methods for Health Care Research - NEW Sydney, 13-14 & 27-28August
Data Management & Manipulation with SPSS Sydney 24-25 May, Melbourne 20-21 June

Further Analysis with SPSS

These courses focus on the use of the SPSS technologies for Analysis and Data Mining.

Introduction to Statistics Brisbane 26-27 June, Sydney 10-11 July
Segmentation & Profiling Sydney 16-17 July, Sydney 19-20 November

Clementine for Predictive Analytics

Introduction to Clementine & Data Mining Sydney 9-10 July, Melbourne 17-18 September

If you have any questions or need further information regarding SPSS training:

Call 1800 024 836 and speak to a training consultant.
Send an email and an Account Manager will contact you.
Download a training booking form and register now.

Virgin Mobile Rings In Next-Generation Marketing with SPSS

Uses Predictive Analytics to Optimize CRM Strategy

CHICAGO, 24/04/07 - Virgin Mobile, the United Kingdom’s leading virtual network operator, has selected market-leading predictive analytics software to drive marketing campaign optimisation and reduce customer churn.

The software from SPSS enables Virgin Mobile to analyse its customer data and the results of previous direct marketing campaigns to identify appropriate customer segments for new marketing initiatives targeted at the mobile operator’s 4 million customers.

“SPSS’ predictive analytics solution enables us to get closer to our customers and predict which campaign will work best for each one. It’s a win-win situation: customers only receive the communications they are likely to respond to and we achieve higher response rates and a greater return on investment for each campaign. This is true next-generation CRM.”
Caroline Schmidt, CVM controller at Virgin Mobile.

Read the full press release.

MicroStrategy and SPSS Extend Global Alliance

MicroStrategy and SPSS offer predictive metrics for strategic decision making

MicroStrategy, a global leader in business intelligence technology, has renewed its alliance agreement with SPSS to engage in joint business development programs. The MicroStrategy Business Intelligence Platform™ can already use predictive models created by SPSS to forecast future outcomes, making predictive insights available to business users. Now, joint MicroStrategy and SPSS customers can combine SPSS’ predictive analytics solutions with MicroStrategy’s new Dynamic Enterprise Dashboards to obtain predictive metrics for better business decisions.

Read the full press release.

SPSS recorded Webinars (Online Seminars)

At SPSS we hold many Webinars around the world every week. These Webinars are recorded and made available on our corporate Web site for future viewing. If you would like to view a list of recorded Webinars, please visit http://www.spss.com/events/view_more.cfm?Type=Record

Featured Webinar for this month

Data Collection for Government

View this recorded demonstration to see how those who are working in government or education can benefit from the capabilities of Dimensions™.
Learn how you can:

Create surveys through an integrated online toolkit
Deliver usable results instantly and cost effectively, and in multiple languages
Collect data in any mode—on paper, by phone, over the Web, through mobile devices, or through any combination of these methods
Include sound, music, images, and movies in questionnaires—even create virtual environments for your research
And more!

Click here to find out more and to listen to this Webinar.

Success Stories from Around the World

Directions Research, Inc.

Directions Research, Inc. (Directions) is a full-service, custom market research firm. The company has in-depth expertise in a wide range of industries, including financial services, consumer packaged goods, healthcare, insurance, hospitality, retail, telecommunications, and technology.

Directions outsourced its online research function to SPSS Inc.'s online survey research services group. Now, once Directions has designed a survey, it forwards it to SPSS, which programs and deploys it, and then returns the survey results to Directions for analysis. This allows Directions' staff to focus on interpreting the results and providing superior consultation services to their clients.

"We won a client last year that is going to be a top five or six client this year, and half of their business will be online...We wouldn't have won it without SPSS."
Steve Wilde, Vice President of Operations, Directions Research, Inc

Visit our Web site to read full customer story.

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