See the information that enables you to act on results quickly—using AnswerTree's unique evaluation graphs, including gains, response, lift, profit and ROI charts. These at-a-glance charts provide summaries of selected segments—giving you a clear picture of your results. For example, looking at a gains chart, a telecommunications company could determine what percentage of likely churners to target when creating a customer retention campaign.
Lift charts and other types of evaluation graphs empower you to identify ideal cutoff points — such as the segment most likely to have good credit. Lift charts, in particular, enable you to see the gains summary table graphically and interpret results. In this example, credit ranking is the target variable, and the lift chart shows the "good" responses (Y-axis) relative to the entire population (X-axis). We see that the top 20 percent of the total population is twice as likely to belong in the "good" credit-ranking group.
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