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Introduction
Missing deadlines due to backlogs in the DP department?
We recognize that much data processing (DP) expertise is taken up with typing
– question texts, responses or brand lists. And your researchers spend
time with DP staff, explaining their clients’ requirements for questionnaire
design and analysis.
If the researchers know how the questionnaire and results should be formatted,
it enables them to design the survey. The workflow is streamlined, the bottlenecks
reduced and the DP department is free to concentrate on other, often more complex
areas of the research process.
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Frustrated by complex procedures?
Quanquest is an easy-to-use Windows product that allows the researcher, or anyone
else, to design the survey. You can create questions, define complicated routing,
set up grid or battery questions and even apply rotation or randomization to
answer sets or questions. Everything you need is accessible at the click of
the mouse. You simply select the required item from a menu and customize it
by adding the text. Quanquest automatically produces a CATI, CAPI, or Web questionnaire
script for mrInterview or Quancept ready to pass to DP;or a paper questionnaire
if you are conducting traditional face-to-face interviewing.
Before interviewing has started you can design the requirements
for your analysis. You select the questions you want to analyze, even specifying
which mean scores to calculate. For example, for the question “How much
do you spend weekly on grocery shopping?” you may want to see average
expenditure. All this is output automatically in the Quantum specifications
for your printed tables or Quanvert database—all you have to do is pass
these files to DP staff and they’re ready for processing.
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Losing time redesigning the same survey for different
media?
You only have to design the survey once. You select the environment you want
to interview in—CATI, CAPI, Web or paper and the scripts or paper questionnaires
are produced automatically. You can choose to produce all four at once. And
even if the same questionnaire is being used for paper and Web interviewing
(for example), you only design it once in Quanquest. Select the interviewing
media from the menu and Quanquest will produce a paper questionnaire in Microsoft
Word and script for mrInterview. We provide a selection of questionnaire
looks to choose from, or you can create your own with your logo.
To save even more time with your paper questionnaires, Quanquest also has automatic
links to mrPaper. This allows you to manage your paper formats centrally, ensuring
that everyone in your organization produces perfectly formatted questionnaires
to match your or your clients’specified looks. For greater productivity
gains you can then use mrScan to automatically set up the questionnaire for
scanning.
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Manually tracking the changes to regular surveys?
Your survey could be run on, say, a monthly basis. You still only have to design
the survey once. You can then save the whole survey or just certain questions
to an archive. In fact, you can archive anything you want to reuse—brand
lists, interviewer instructions, routing or logic checks.
The archives can be organized by client, subject, survey
or any other classification that you need. All this saves time and duplication
of effort. Regular surveys will often change over time: you may want to vary
the order of the questions or add new questions. Brands may be discontinued,
re-launched under a new name or new brands introduced. Products may even have
different names in different regions or countries. Quanquest can deal with
all of this—you design
the survey in the way you want, and leave Quanquest to keep track of the changes.
Quanquest removes the need for manual intervention, making your whole process
more efficient.
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Overburdened with the organization of multilingual
studies?
All the researcher has to do is design the survey in one language. Translators’
skills are in languages, not market research or Quanquest, so we’ve designed
a special tool called mrTranslate for them. It presents just the question and
response texts, without survey logic, and all the translator has to do is translate!
Translated texts are carried right through from interviewing to analysis. And
you can, of course, save all texts in all languages in your archives for future
use.
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Searching for tools that will fit in precisely with
your working methods
Quanquest is customizable, leaving you in control of the types of surveys that
can be designed by your users. For example, you can specify that all surveys
include a certain set of demographic questions in your house style. You may
have a standard introduction and closing statement and want to make sure that
nobody tampers with them. You may have a customer who insists on tables in a
particular font. You can customize Quanquest to deal with all of these circumstances
automatically. And we’ll be on hand if you need help.
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