Perhaps the most sophisticated and all-encompassing application for discovering hidden information, data mining has become a standard for researchers and business executives who need to make important, educated decisions. Used alone on survey data, or mined with enterprise information systems, data mining tools can help uncover principal factors along the road to success.
There is also a trend that converges data mining and market research for smarter CRM, with a white paper from SPSS Inc., the Kantar Group and Cognicient Consulting.
For more information, see product details for Clementine, our award-winning data mining solution, including new text mining capabilities.
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