Verbatim responses, or “open-ends,” can provide great insight into your targets’ thoughts, attitudes and behaviors. What’s more, with the advent of online surveys, responses to open-ended questions appear to be more intimate and lengthy – more information for you to pull out of there!
SPSS offers both coding and text mining solutions that can help you turn unstructured text into meaningful data that can be useful on its own, but especially when mined with other data sources for maximum insight.
Contact us for a coding and text mining solution that meets your needs. Our products include:
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